Creative direction 101
A soulful, simplified guide to building intentional, emotionally rich concepts.
by Löah Salik
This ebook was created to set you free—from perfectionism, pressure, and the belief that your ideas aren’t enough. Whether you're a young creative, a stylist, an artist, or someone building their visual identity, Creative Direction 101helps you start where you are, with what you have.
This is not a technical manual.
This is a return to clarity, intuition, and inspired action.
A soulful, simplified guide to building intentional, emotionally rich concepts.
by Löah Salik
This ebook was created to set you free—from perfectionism, pressure, and the belief that your ideas aren’t enough. Whether you're a young creative, a stylist, an artist, or someone building their visual identity, Creative Direction 101helps you start where you are, with what you have.
This is not a technical manual.
This is a return to clarity, intuition, and inspired action.
A soulful, simplified guide to building intentional, emotionally rich concepts.
by Löah Salik
This ebook was created to set you free—from perfectionism, pressure, and the belief that your ideas aren’t enough. Whether you're a young creative, a stylist, an artist, or someone building their visual identity, Creative Direction 101helps you start where you are, with what you have.
This is not a technical manual.
This is a return to clarity, intuition, and inspired action.
🌹 Inside, you'll find:
A step-by-step process to develop your own creative concept
Guidance on finding your story, tone, color palette, and visual identity
Tips on how to gather references and build moodboards with intention
Soulful questions to unblock fear and reconnect to your purpose
A sacred daily ritual + prayer to shift your energy and mindset
A bonus “dream team” visioning exercise to shape your future collaborations
20 deep journaling prompts to activate your inner director
An exclusive offer: email your moodboard or concept to receive personal feedback from Löah
✨ This guide is for you if:
You feel creatively stuck, overwhelmed, or unsure where to begin
You’ve been sitting on a project idea but haven’t made it real yet
You’re craving clarity, softness, and deeper intention in your creative work
You want to build emotional, story-driven projects that feel as good as they look
You believe your ideas are sacred and worth nurturing
💌 A Note From Löah:
I made this book to remind you that your creativity doesn’t need to be perfect to be powerful. You don’t need a full team or big budget to begin. You just need a vision, a feeling, and the courage to take one small step.
Let this guide be your soft place to land, and your fire to rise.
💳 Price: £18
Includes one feedback review from me (via email)
PDF Download — yours forever
Plus: You’ll receive every future updated and revised version of this ebook, for free.